We brought video to the world of OOH to help amplify the 10th Etam Live Show and generate greater awareness among fashion addicts.
The objective of this campaign was to raise awareness around the 10th edition of the Etam Live Show, taking place during Paris Fashion Week.
This campaign was designed for fashion addicts and invited them to follow this major fashion event online.
The campaign generated huge exposure. 1,9 million train travelers were exposed to the show via the Video Wall, and more than 940.000 people passed by Place Louise during our campaign.