Quick – Mega Giant

Quick turns a traditional OOH network into a Giant Coupon.

The Challenge

Rapport and Initiative were tasked with brainstorming a creative way to turn a typical bus shelter into a couponing program in order to drive traffic to store.

The main objectives were to create awareness around the launch of the new Mega Giant and generate traffic to the Quick restaurants. Quick is an emblematic brand in Belgium and the Giant is its star.

Our Solution

During the activation phase, we focused on a giant €1 discount coupon available on a series of bus shelters nearby Antwerp Central and Brussels Central train stations (100 coupons per bus shelter). Broadcasting of the message that the new Mega Giant is available: “A Mega Giant for a mega pleasure with two more generous and thick chopped steaks, a slice of melted cheddar and the famous Giant”.

Results

All coupons were of course taken!

The campaign also generated significant PR, with a number of Belgian and International trade press titles covering it including MM and Best Ads.

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