Aimed at arresting Lotto’s decline in brand relevance among its core consumers, this personalised OOH campaign launched a new brand positioning: Because it’s possible.
The objective of the campaign was to install a new brand positioning for Lotto. Aiming to positively stimulate brand relevance among the target group of 25-45 year olds, the campaign needed to arrest the decline in Lotto’s market penetration. Next to that, we wanted to positively influence brand image – personality & performance ratios – while stabilising brand awareness.
The campaign ended the 17th of October. We are awaiting the next set of quarterly results from the TNS Continuos research survey.