How OOH was used to communicate directly to Castrol CRB’s target audience, driving relevance and brand advocacy.
Castrol CRB is the category leader in India and believes in working on new approaches to communicate with its customers.
Our task was to increase visibility, talk-ability and brand association amongst the core target group of Light Commercial Vehicle (LCV) users.
The three-month campaign created impact, customer advocacy, and a direct brand connection with the target audience: the LCV owners.
According to a 2017 AC Nielsen report, Castrol CRB’s market share increased by 3.6%, with volumes growing by 40% against category growth of just 0.2%.