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26th January 2018

OOH Effectiveness Study by Rapport and IPA Reveals That Outdoor Boosts Market Share by a Third

An out-of-home (OOH) effectiveness study commissioned by Rapport, in association with the IPA has revealed that advertising can boost market share by more than a third. The study, written by marketing analyst Peter Field, examined 147 case studies from the IPA’s Effectiveness Awards Databank, focusing on "power users" of outdoor media,...

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