We helped Stowford Press to raise brand perception, drive increased purchase and promote their partnership with English Cricket.
Stowford Press is a challenger brand in the cider category. The family-owned company from Herefordshire has been making cider in the same location since 1880, using traditional methods in their cider making process.
We were tasked with using Stowford’s partnership with English Cricket to increase brand awareness, promote the brand’s heritage and, ultimately, drive sales in the key regions of London, the South East & Midlands.
The Out-of-Home campaign successfully communicated the key brand messages of local provenance, and that it is a cider to be enjoyed and not rushed.
Those who saw the OOH campaign were:
– 84% more likely to have a “very favourable” opinion of Stowford Press
– 15% more likely to consider Stowford Press
– Twice as likely to “definitely recommend” Stowford Press
Increased consideration successfully translated to purchase, with those who saw the OOH campaign 85% more likely to have purchased Stowford Press in the last month.