In the UK’s biggest ever interactive Digital OOH campaign, Rapport turned the British public into ‘Everyday Celebrities’ and smashed all our sales targets.
Microsoft needed to launch their latest Windows Phone into the potentially lucrative, but highly competitive pre-Christmas market.
Windows Phone is a unique, personal device – designed to reflect the unique personalities of everyone who owns it.
Rapport’s challenge was to use media that communicated this in as ‘real’ a way as possible.
The participation-led DOOH strategy achieved 15,490 interactions (+210% above target) and received 2,266 subscriptions to become stars of the broadcast campaign.
The activity enhanced brand perception of Windows Phone with a +21% rise around core brand statements – including ‘love’ and ‘innovation’.
Between the campaign launch and Christmas – during which time Out-of-Home was the core media – Windows Phone sales rose 143% above target.