NOW TV allows viewers to watch Sky Movies, Sky Sports and Sky entertainment TV programmes without a Sky subscription, either by paying for the month (movies and entertainment) or for day passes (sports).
The challenge was to engage a young family audience over the summer holiday period, driving consideration of NOW TV’s Movies content.
The interaction levels were staggering – delivering 16,597 plays in just eight days. 92% of players completed the game – indicating high engagement levels.
Cinema exit interviews revealed that the participation-led element of the campaign created an emotional connection with players.
79% described the game as “fun” to play, with over half of respondents saying the game had attracted their attention.
One in five agreed the interactive element made NOW TV more memorable, and the same number stated they would be recommending NOW TV to family and friends as a consequence of playing the game. Result!