We helped Peugeot increase local dealership footfall by driving awareness among potential customers.
Peugeot needed to raise awareness of the 48 hour test-drive offer available on their 308 model and, ultimately, drive consumer traffic into their dealerships.
Visits to a Peugeot dealership doubled amongst those who were exposed to OOH.
Time spent at the dealership increased by 40% amongst those who were exposed to the campaign.
Time spent and visits to the dealership were heavily influenced by the frequency with which people were exposed to the OOH campaign. High exposure typically resulted in 3-4 times more time spent at the dealership.