Amazon Music Unlimited Wax Lyrical Across London

This week saw Amazon begin displaying epochal song lyrics across large iconic locations throughout London, to promote its ‘Music Unlimited’ service.

The original creative inspiration came from a campaign driven by John Lennon and Yoko Ono in 1969, posting the words “War is Over” across landmark sites worldwide.

This played a fundamental role in the idea that was initially envisaged, to the extent that the exact same location used in 1969 was found in New York, and eventually played host to Amazon Music’s recent adaptation, on an albeit digitised Times Square!

Rapport also handled the campaign for both the U.S. and Germany, in what can be considered a truly global orchestration of OOH at its finest.

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