To coincide with the clocks going back this weekend, several high-profile brands have donated their advertising space to terminal illness charity, Marie Curie.
Between 7 and 8pm on Saturday, digital advertising billboards across the UK displayed an image of Marie Curie Nurse, Sally Monger-Godfrey and urge people – most of whom will be enjoying an extra hour in bed – to support the Marie Curie’s Nurses, who will be working through the night.
The brands and media owners, which include EDF, Spotify, WHSmith, The Daily Telegraph and outdoor media companies Primesight, Rapport and Verifone Media, have pledged their support for the charity’s Extra Hour campaign which aims to raise awareness of the fact that Marie Curie Nurses work overnight, providing care and support in people’s homes.
The campaign has also been supported by actress Alison Steadman whose mother was cared for by Marie Curie nurses. She has filmed a message of support for the nurses who will be working the extra hour this weekend.
Billboards will appear in city centres across the country with particularly prominent sites including the iconic Piccadilly One billboard and digital billboards on top of London’s black cabs.
Marie Curie Nurse Sally, who provides care to terminally ill people in the last weeks and days of their lives, shares her thoughts about being the face of the Extra Hour campaign. She says:
“I’m not a particularly shy person but it is quite strange to imagine my face appearing on all these billboards across the country – that doesn’t happen to most people. But I’m of course incredibly proud to be a Marie Curie Nurse and proud of my fellow nurses who, like me, will be working through the night as the clocks go back.”
Dr Jane Collins, Chief Executive for Marie Curie, said:
“We’d like to say a massive thank you to all the brands and media owners who have donated their advertising space in recognition of the work that our amazing nurses do.
“Practically everyone will be affected by terminal illness at some point in their lives, so it’s really important that more people are aware of the work that our nurses do and that they are able to receive our help if and when they need it.”
Those wishing to make a donation to help fund more care and support from Marie Curie’s Nurses can text EXTRA HOUR to 70755 to donate £5*.