The first six instalments of Game of Thrones continued to deliver shock after shock, and season 7 has been no different. Sky Atlantic were able to launch a unique digital OOH campaign that asked viewers to post their post-episode reactions across social media using the hashtag, #GOTFACE.
The best reactions were showcased across JCDecaux’s Motion@Waterloo and Euston Motion screens, as well as its Rail D6 network and Cromwell Road site, demonstrating how well social and OOH can work when integrated together.
Liam Cavanagh, Senior Account Manager at Rapport, commented:
“This campaign is a fun way for Sky Atlantic to interact with fans as well as generating interest and intrigue amongst those who may not be watching the show already.”