Billboards Headline Coachella

Brands from around the world have been looking to tap into the affluent millennial demographic, recognizing the value of billboards that line the route to Coachella.

Billboards not only highlighted artists playing at Coachella this year but also promoted various popups that brands created around the area.

On the East Coast, Youtube Music featured a live stream of Blackpink’s Coachella performance on digital billboards in Times Square.

With Lollapalooza coming in the next few months, we can expect OOH to once again be front and center for festival promotion and fan engagement.

VIA OAAA

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