Kaiser Permanente worked with Campbell Ewald and Rapport to place the media, with creative executions from Campbell Ewald. Portions of the security checkpoint at OAK Terminal 2 have been transformed to depict some of the most soothing aspects of nature, including the sights and sounds of a California redwood forest, a blue sky filled with clouds, and a 1,500-square foot “living wall” filled with plants that act as natural air filters. These elements are all aimed at alleviating the anxiety, frustration and fear commonly felt by travelers, and they are part of a much broader effort by Kaiser Permanente to improve mental health and wellness in the communities it serves.
The living wall: Taking up the entire west wall of the security checkpoint area, the wall contains 34 unique plant species, including 13 that, according to a NASA study, help clean indoor air naturally and improve the ambient environment.
Bringing the outdoors in: Travelers are greeted by large white clouds suspended from the checkpoint and atrium ceiling. Soothing sounds of nature can be heard from speakers strategically placed near the checkpoint area. Messages on panels throughout the checkpoint encourage passengers to “breathe in,” “relax” and “thrive.”
H2O to go: Passengers are able to refill their reusable bottles at new hydration stations, installed just past the security checkpoint. The stations dispense premium purified drinking water to help keep passengers hydrated before and during their flight.