Wonderman Minneapolis worked with Sherwin-Williams Coil Coatings to launch “Thinking in Color”. The first user-generated content color spectrum created as an immersive experience.
The brain-wave monitoring technology created from scratch generates hues based on activity in your brain. The headset translates brainwave activity in real-time and then visualizes the data into unique color experiences.
The unique experience from “Thinking in Color” has helped create the first ever Architect Series from Sherwin-Williams. A twelve-color chip set inspired by the unique hues from 16 million possibilities, for more than 2,000 participants.