Pay With a Cupcake

Zappos.com kicked it up a notch with their #PayWithACupcake stunt in Austin, Texas.  Rumor had it Google was going to be taking over a food truck to promote their new photo app by giving out free cupcakes to participants who used their hashtag #PayWithAPhoto.

Zappos decided to upstage their event.  They put a #PayWithACupcake box right next to the truck, and in exchange for Google cupcakes, they gave people exciting items from Zappos.com.  Proving Zappos.com commitment to always delivering happiness.

VIA MullenLowe Group YouTube

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