Zappos.com kicked it up a notch with their #PayWithACupcake stunt in Austin, Texas. Rumor had it Google was going to be taking over a food truck to promote their new photo app by giving out free cupcakes to participants who used their hashtag #PayWithAPhoto.
Zappos decided to upstage their event. They put a #PayWithACupcake box right next to the truck, and in exchange for Google cupcakes, they gave people exciting items from Zappos.com. Proving Zappos.com commitment to always delivering happiness.