Bombay Dyeing has attracted great popularity and loyalty among older generations in recent times, however, their next key objective was to target the ‘young modern woman’.
The objective of this unique out-of-home campaign was to reinvent itself and reposition the Bombay Dyeing brand as a contemporary and elegant producer, which can customise their product offerings to the needs of the so-called ‘New Age Generation’.
The client was on the look-out for the next big media event to launch its new modern collection.
Our overall audience reach was 93 million via this integrated multi-media campaign and our fans on Facebook and Twitter increased by 500 and 200 respectively.
Post-campaign research showed us that there was an increase in positive brand association towards the Bombay Dyeing brand, with a surge in “Luxurious”, “Innovative”, “Modern”, and “Stylish” brand values.