It’s called “the great outdoors” for a reason. And we think it’s worth saving.
Although we admit that our profession does make us slightly biased in that regard. You can’t work in advertising and turn a blind eye to our own contribution to the problems facing our planet today.
Climate Change remains the greatest threat to humanity and our planet in the 21st Century. This is truly the defining moment of our time.
It is a complex and multifaceted issue – one which requires a global vision but local solutions.
We will recognise and address our environmental responsibility as an agency, while actively working with the wider industry to encourage positive changes in OOH and beyond
Advertising has the power to encourage and drive positive change – but it requires all of us to take action.
With that in mind, we launched ‘Beyond’ – Rapport’s sustainability pledge to do more.
We are proud that Rapport is a founding member, and the only OOH agency, of the Advertising Association’s Ad Net Zero initiative to help UK advertising respond to the climate crisis caused by CO2 emissions.
Using our Rapportal Live technology, we are the first OOH agency to create a carbon calculator for digital OOH; and we’re the first media agency to offset emissions arising through media on behalf of our clients.
And as you’d expect of a company that talks about ‘Rewarding Connections,’ Rapport’s environmental commitment goes beyond merely this.
Rapport’s carbon offsetting initiative is currently operational in the UK