We helped American Airlines introduce their latest planes and increase purchase consideration of their business class service offering.
American Airlines have a vision “to become the greatest airline in the world”.
But they were just starting this journey. They needed to communicate their enhanced schedule, new planes and improved in-flight experience to a hard-to-reach AB audience in London.
Ultimately, we needed to change perceptions and get people to re-appraise the brand.
The OOH campaign cut-through and had a major impact on perceptions among those who recalled it:
– Top of Mind Awareness of American Airlines increased by 112%
– Attitudes towards American Airlines enhanced as a result of the campaign, with brand favourability increasing by 70%
– Consideration for flying American Airlines increased by 51%
– Recommendation of American Airlines to others increased by 121%