Sky Q Voice Control was a key new feature launched by Sky, the UK’s largest pay-TV broadcaster. To celebrate and create buzz around the launch we created an interactive Augmented Reality (AR) experience in Waterloo station.
Following its successful launch the previous year, Sky was looking to further increase awareness of Sky Q and communicate its brand new features: UHD (Ultra High Definition) and the Voice Activated Remote Control.
Rapport was tasked with finding an innovative, engaging and fun way of demonstrating the product, sparking conversation and creating a buzz in the process.
The campaign ran for five days, with someone participating with the experience on average every 48 seconds, resulting in a total of over 4,500 unique interactions.
Sky also outperformed against every key campaign metric, including managing to shift the understanding of their voice control functionality by an impressive 22% over the campaign period.