‘Work From Anywhere’ with Office 365 brought the office to the commuter. A string of media-firsts, including Wi-Fi benches and lawn art, ensured our business audience were still productive while out of the office.
Office 365 is an office in the cloud. It’s an extremely complex piece of software but one feature stood out above all others: Office 365 allows you to ‘Work From Anywhere’.
The trouble was, for many the brand was seen as a purely ‘desk-based’ tool.
We needed to demystify the sector and the product by bringing to life the core selling point – ‘Work From Anywhere’ – to inspire IT decision makers and actually show them why Office 365 was the best tool on the market.
The OOH campaign generated over 800,000 Wi-Fi user sessions – with users being 44% more likely to consider Microsoft Business Solutions.
There were 21m visits to the website compared to 1.4m in the previous 6 months. Most importantly, Microsoft saw a 150% increase in small and medium-sized businesses using Office 365.