OOH Creative Best Practice

Creative Best Practice Workshop – Out of Home 

Rapport are always striving to be the best and lead our clients through the complicated and ever changing world of Out of Home advertising. With this in mind, and in conjunction with the Sky Brand Communications team, Mediacom and JC Decaux, we put together a workshop morning to present an up-to-date Best Practice Guide for OOH Creative. The morning was deemed a huge success, with future sessions already in the planning.

The Business Director who works on the Sky business, Paul McCormack talks about the morning here.

Who was involved, what was covered

The Brand Communications team at Sky, working closely with Rapport and Mediacom launched their first best practice workshop in July, alongside some leading industry experts on the subject of Out of Home Advertising.

This was the first of many planned sessions for the team across all media disciplines. The idea of the session was to inspire and inform the key stakeholders at Sky responsible for OOH creative output. Various guests, including individuals from JC Decaux, Grand Visual, WCRS, MediaCom, The Outdoor Media Centre, GMI Research, Rapport and Sky themselves were invited to the morning session held at Decaux’s UK headquarters in West London. During the break in the morning guests were encouraged to walk around Decaux’s Street Scene (the area in their HQ dedicated to experiencing the interactive side of OOH) and engage with the latest innovative production techniques.

A huge variety of topics were covered, from basic artwork design to detailed consumer research. It was very interesting to honestly discuss creatives strengths and weakness with clients and creatives agencies across the industry. The positive outcomes again prove that collaboration and communication remain key to streamlining these processes to achieve the best possible results.

We were really pleased with the attendance, with almost 40 people present on the day. The day has been judged to be a success by all, and we are looking to repeat the event in the near future.

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