At Rapport we regularly get out and see the sites that we are buying for our clients and agencies. It’s an integral part of doing a thorough job and being aware of what is current in the OOH industry. Here, one of our senior account managers, Kat Sperring, writes about a recent site tour in Glasgow.
It’s not only exciting, but extremely beneficial getting out to see the Out-of-Home landscape within the regional cities. Tash, Kelly & I took a trip to Glasgow with Forrest Media, a Scottish Out-of-Home media owner, to showcase their portfolio.
This was my first trip to Glasgow, so I was excited to get out of the office and experience life north of the M25, and we weren’t disappointed! Forrest’s hospitality was not only impeccable, but their knowledge of every single site was faultless – we hopped into the back of Marc Keenan’s car with some goodies, which included Murray Mints (amazing!) and got round Glasgow in 3 hours, weaving in and out of the city’s entry points, to view their impressive inventory from all angles.
We clearly noticed the difference between the media owner portfolios that were on offer, with Forrest being miles ahead. The design, locations, and surroundings of their inventory has been well thought out and proved that they should be on every national campaign. With regional media owners investing heavily on their inventory across HD, Backlights & Digital, conducting and going on site tours is a necessity which must be done on a regular basis to keep up to date with the vast developments taking place – it helps to have a holistic understanding of what the regional cities have to offer.
We even had time to stop by Celtic’s ground and sit in Rod Stewart’s chair. No rest for the wicked.