Chelsea Building Society offers free rides to their customers!

Working alongside UM Birmingham, Rapport and VeriFone Media, Chelsea Building Society recently booked 150 taxi supersides in London. The campaign went live on the 7th October, and the launch included a PR event where the branded Chelsea Building Society cabs provided complimentary taxi rides for Chelsea Building Society customers within TFL zones 1 and 2 from six of its London branches.

Lion Mascot Tours Chelsea Building Society Branches

The event included the Chelsea Building Society Lion mascot who visited each of the branches, resulting in a very memorable day for all involved. The promotional activity helped to raise awareness of the brand, and provide customers with a rewarding connection when they visited the selected branches.

Rewarded customers, happy clients

The event was deemed a huge success by Chelsea Building Society customers and clients alike. The staff at the Hanover Square branch were particularly impressed with the activity, with Adam Parker, Branch Manager commenting, In my 15 years at the branch it is the most unique thing we have ever done. The drivers were all very nice, and so accommodating. A lot of our regular customers have said how impressed they were by the service, and how it was a lovely surprise. As a branch we loved the day and couldn’t wait to get involved with the photo-shoot! The drivers even came back in at the end of the day and offered us a free ride home.

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