Campaign Retrospect: Microsoft Office 365 Work from Anywhere

This week the Head of OOH for UM London, Lauren Hertzenberg, spoke to the Outdoor Media Centre about the Microsoft Office 365 launch back in March 2013, that Rapport and UM worked on together. The activity started with the simple objective of showing that it was possible to work from anywhere and in doing that, UM and Rapport produced a media campaign that has been widely acknowledged as one of the most interesting and innovative in OOH media campaigns for some time. It’s something we feel incredibly proud of, and rightfully so when you consider the diverse range of media-firsts used: Wi-Fi park benches, lawn art, train table wraps and Wi-Fi enabled taxis & station dominations amongst many others. The media actually became the message as we created something that went way beyond traditional OOH.

Previous News
The Rapport Planning Awards 2013 (RPAs)
Next News
BRIT Awards - MasterCard uses OOH...
Back To News