Who doesn’t love a lazy Sunday curled up on the sofa watching back-to-back episodes of your favourite TV programme? Well, Sky is currently promoting how easy they make it for their customers to do exactly that. The Sky Boxsets campaign, launched this Monday, features J.C. Decaux’s new iconic digital site Motion@Waterloo targeting two million highly influential rail commuters that come through the enormous transport hub every week.
The screen itself is 40m long and is the largest interior single full motion digital screen in the UK. It spans six of Waterloo’s platforms and we think you’ll agree that the Sky creative showcases the detail and clarity that the digital site delivers.
The site is part of a wider national campaign running across multiple formats including roadside billboards and buses. You can see Sky on Motion@Waterloo until 9th March 2014, but the wider campaign is up until early April.