In notoriously cold Montreal, Duracell have been busy creating little “Moments of Warmth” for the freezing general public. How kind! They did this by launching an interactive and innovative bus shelter that encourages people to use human touch to generate heat. At each end of the bus shelter there is a plus sign and a minus sign. People need to link hands to touch either end of the bus stop, completing the circuit which in turn powers a heater in the bus stop. It’s another great example of how thoughtful creative can generate PR buzz and an uplift in earned media.
Duracell has released a video entitled Moments of Warmth which you can watch below: