When it comes to cut-through, size really does matter

As the fight for consumer attention becomes ever more fraught it seems like cutting through the advertising clutter is becoming harder and harder. Perhaps not, proposes BlowUP Media, who recently commissioned a piece of research conducted by ATLAS, which showed that supersized posters are more memorable, achieving greater ad recognition and recall. According to the research, 7 in 10 consumers are likely to see a giant poster, with stronger than average OOH viewing periods.

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