The Outdoor Planning Awards 2014 Shortlist Announced

Competition is as tight as ever for the upcoming Outdoor Planning Awards 2014 which is run annually by Clear Channel in conjunction with Brand Republic. The event itself is happening on the 23rd April 2014, and the shortlist was announced in the middle of March. Rapport have three entries shortlisted, which are BSkyB, Sky Broadband, fibre launch with MediaCom; Samsung, Multiple Brands, long term holding alongside CheilUK; and Microsoft, Microsoft Office 365, work from anywhere with UM London.

The full list of shortlisted entries for 2014 are as follows:

Best use of digital in outdoor

Danone, Volvic juiced by Kinetic, MEC, Frank PR and Grand Visual

Google, Google outside by Talon, OMD International, R/GA and Grand Visual

Johnson & Johnson, Benadryl social pollen count by Kinetic and MEC 

Mini, Mini not normal by Posterscope, Vizeum, Iris, Liveposter and Koffeecup

RBS Group, NatWest NatWest mobile banking by Meridian, ZenithOptimedia and Liveposter


Best use of outdoor in a multi-media campaign

BSkyB, Sky Broadband, fibre launch by Rapport and MediaCom

Confused.com, quickquote by PHD, Talon and Blis Media

Fox Home Entertainment, Skyfall, Skyfall DVD by Posterscope and Vizeum

Mattel, Scrabble, #scrabblechallenge by Posterscope, Carat and Liveposter

Pepsico, Tropicana, paint London orange by OMD UK and Talon

Specialist Holiday Group, Sovereign Luxury Holidays, stark contrast by Rapp Media


Best use of continuity in outdoor

BT, BT Sport, channel launch by Posterscope and Liveposter

Coca-Cola, #shareacoke by Posterscope, Vizeum, MediaCom and Liveposter

Nestle, Nestle Confectionary, long term laydown by Posterscope

Samsung, Multiple Brands, long term holding by Rapport and Cheil

Sony PlayStation UK, PlayStation 4 PlayStation 4 Launch’ by Manning Gottlieb OMD, Talon, Grand Visual, Curb Media and Drum


Best use of innovation in outdoor

British Airways #lookup by OgilvyOne and Posterscope

O2 4G by Meridian Outdoor, ZenithOptimedia and Newcast

Unilever, Lynx Lynx Apollo by Kinetic, Mindshare and Grand Visual


Best use of multiple formats in outdoor

Art Everywhere by Posterscope and Vizeum

Camelot, National Lottery Instants, surprising numbers by Havas Media, Talon, Grand Visual and OMD UK

Diabetes UK, care connect campaign by Kinetic and The Gate Worldwide

Microsoft, Microsoft Office 365, work from anywhere by UM London, Rapport

TSB, launch of TSB Bank in the UK by Kinetic and MEC

Virgin Trains, fly Virgin Trains by Manning Gottlieb OMD

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