Posters with Light Sensitive Glasses

In a super simple yet utterly brilliant use of the natural changes that happen in the great outdoors, BBDO and Proximity in Thailand have come up with an awesome way of advertising which I will always think of as reactor lenses, but what the brand they are advertising call Light Adaptive Lenses. These posters change from light to dark when exposed to sunlight, changing the creative display from normal every day glasses to sunglasses. They remind me slightly of the mood rings that were so popular with 12 year old girls (when I was growing up) in the 90’s, and I reckon that’s pretty cool.

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