Continental Tyres World Cup Message

World Cup 2014 sponsors, and our client, Continental Tyres last night featured on Storm Digital’s screen at the iconic Piccadilly Circus. The spot was held for the afternoon in the run up to England’s (unfortunately doomed) match with Uruguay. The creative was made up with good luck messages tweeted in from fans to the England team. The ad ran with 100% share of voice, alongside some more digital activity around the country that was up on Ocean Outdoor’s “The Grid”. Rapport worked closely with the teams at Initiative, Ocean and Storm to make everything run smoothly.

Pretty cool activity… Pity about the result… 

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