Ocean Outdoor recently joined up with The Brain Tumour Charity to create an interactive game, based on the iconic arcade game, played out via their Eat Street site. Pong is a two player game where a ball is batted back and forth, within the computerised court.
As one of the winners from Ocean’s ‘Art of Outdoor‘ competition, The Brain Tumour Charity used breakthrough electroencephalography (I challenge you to say that six times in quick succession) or, EEG, technology to read brain waves. Amazingly, this means people play via headsets that monitor the electronic activity going on in their heads, instead of needing to use hand held controls. They move the onscreen paddle up by concentrating, and down by relaxing.
Announcing its launch, Maurice Saatchi, Founding Director at M&C Saatchi which created the game, said: “I hope this interactive game hooks the player and helps people appreciate the brilliant work of The Brain Tumour Charity.”
Each participant was asked to donate £1 to play. It was supported by social media activity, surrounding the wider campaign called “HeadSmart”, which promotes awareness of the signs and symptoms of brain tumours in children and young people.”