The Summer of Sky is in full swing. Our client, and the industry’s biggest spender, has again made waves in the out-of-home market by dominating the Active Space. This is the fourth year in a row that Sky has made a huge advertising push in the summer months, using the football down season to whet potential customers’ appetites in preparation for the Premier League starting again in autumn.
The creative features their brand ambassador and UK sporting hero, David Beckham, with the promise that customers will receive two years of free broadband when they sign up to the new Sky Sports Channel 5.
The campaign is running across a full scope of both digital and traditional out-of-home formats, alongside TV, radio & national press.