Corona Turns the Moon into a Slice of Lime

Here is a little taster of the award-winning OOH campaign that incorporates our very own moon. Yes, the moon. The creative team at Corona brainstormed the feasibility of the idea alongside top universities and planetariums, where extended efforts were made to measure the moon’s pathway through the night sky, with extremely little room for error. By integrating its crescent-shape into their giant billboard campaign in downtown Manhattan, the moon presented itself to onlookers as Corona’s synonymous ‘slice of lime’.

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