As part of their ongoing ‘Do Us A Flavour’ campaign, Walkers’ ‘Tweet to Eat’ campaign is the snack manufacturer’s latest endeavour towards identifying a new addition to their ever-growing line-up of crisp flavours.
In a first for UK OOH advertising, Walkers’ unveiled three tweet-activated vending machines in collaboration with Clear Channel across two locations in London. Two digital screens at bus stops in Oxford Street and one in Clapham Junction were each filled with the six ‘Do Us A Flavour’ finalist flavours. An on-screen Gary Lineker then seemingly appears to encourage passers-by to tweet @Walkers_busstop, in return for being dispensed a free packet of crisps.
Feeling peckish? Tweet to Eat.