Outdoor Advertising Can Be a Force For Good

Speaking to The Drum, Outdoor Media Centre’s chief executive, Mike Baker, discussed how outdoor media can be used as a force for good, referring to Government messaging and how it is used to inform the public on matters including responsible drinking, safe sex, and charters implemented to prohibit outdoor media sites from being located within the vicinity of schools.

Baker argues that outdoor media can now claim to generate an increased level of positivity, stating:

“People see it as a source for good and a source of information and entertainment. Broadly they are very happy to pass billboards and to edit the experience that they get themselves from the messaging that they see displayed on those advertising sites.”

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