Augmented Reality Takes Sydney by Storm

A recent DOOH advertising campaign saw Roadshow Films transform an unsuspecting piece of street furniture into an augmented reality screen, showcasing the effects of a tornado touching down on a busy city street, in front of hundreds of astonished pedestrians.

The digital campaign sought to promote awareness of the newly-released feature film, Into the Storm, which follows a group of thrill-seeking students turned storm chasers, as they document the events of an unprecedented onslaught of tornadoes.

See Sydney taken by Storm.