Augmented Reality Takes Sydney by Storm

A recent DOOH advertising campaign saw Roadshow Films transform an unsuspecting piece of street furniture into an augmented reality screen, showcasing the effects of a tornado touching down on a busy city street, in front of hundreds of astonished pedestrians.

The digital campaign sought to promote awareness of the newly-released feature film, Into the Storm, which follows a group of thrill-seeking students turned storm chasers, as they document the events of an unprecedented onslaught of tornadoes.

See Sydney taken by Storm.

Previous News
No More Excuses for NFC in...
Next News
Childhood Cancer Ad Raises Hairs on...
Back To News