A refreshing subway ad for Swedish hair-care products received a lot of attention earlier this year. The stand-out ad was rigged to instantly acknowledge a train’s approach to the station platform. The ad continued by displaying the on-screen woman’s hair blowing around, as though windswept by the passing train.
The ad was so well-received that it inspired Garbergs, a Swedish media agency, to develop their own take on the unique subway ad for The Swedish Childhood Cancer Foundation. However, this adaptation included an unexpected twist, leaving surprised bystanders in disbelief.