3rd November, otherwise referred to as National Sandwich Day, saw Branston feature on London’s Waterloo Station in commemoration of the occasion. The digital out-of-home campaign forms part of a £1.9m Branston brand campaign running between November and February 2015.
In an effort to inspire on looking commuters to have their lunch on-the-go, Branston will continue to communicate its “Make it Special, Bring out the Branston” message throughout the duration of their campaign.
Victoria Adams, Branston Brand Manager at Mizkan Euro, said:
“It’s been an exciting year for Branston. We have had a number of new product launches as well as investing significantly in an increased media presence. These out-of-home ads feel like a natural progression of that.”
Paul Jordan, mcgarrybowen Executive Creative Director, commented:
“This campaign celebrates the Great British sandwich, those homemade masterpieces which are made even more special by the addition of Branston pickle. We hope we can use National Sandwich Day to inspire even more people to make more sandwiches, with more Branston Pickle.