Following on from their Terminal Samsung Galaxy S5 stunt, giant replica Curved UHD TV’s have appeared in five major UK cities, as Samsung continue to drive Out-of-Home innovation.
Rapport and Cheil UK again collaborated on the project, aimed at building rapid awareness, desire and impact of the Curved TV.
The campaign showcases the most striking image from the technology giant’s ‘Coliseum’ TV ad and uses the strapline “you’re surrounded”.
The super-sized curved replicas are featured for the first time on an outdoor banner, and therefore set an important milestone in the history of special builds. The OOH activity is at the core of a wider integrated campaign promoting the Curved UHD TV, including TV, cinema and print.
Guy Kinnell, Head of TV and AV at Samsung Electronics UK & Ireland, commented:
“With the introduction of our Curved UHD TVs this year, we wanted to further push the boundaries of home entertainment technology with an outdoor advertising campaign that reflects our innovation and ambition in the most exciting way possible.”
Fiona FitzGibbon, Head of Media at Cheil UK, said:
“No brand has ever attempted a multiple special build of this scale before. By building these immense structures on such a mammoth size and scale, we were able to really make a statement about Samsung and its Curved UHD TV technology.”
Paul McCormack, Business Director at Rapport, stated:
“The Samsung Curved TV special builds are a visual masterpiece. Our collaboration with Cheil UK continues to produce extraordinary results and the Curved TV campaign embodies this partnership in all its glory.”