Coca-Cola Wrap Up the Year with Bluewater Special

Coca-Cola brought a close to 2014 by spreading the Christmas spirit across Bluewater shopping centre in special fashion. The soft drinks company created a wrapping paper dispensing 6-sheet poster to coincide with the Black Friday weekend frenzy.

Two brand ambassadors lent a hand in helping onlookers tear away the specially-branded wrapping paper. The events were filmed and used in Coca-Cola’s subsequent digital campaign.