In wake of the distressing events that took place in Paris earlier this month, billboards across France were changed to read Je Suis Charlie, a slogan that first emerged on social media.
As reports developed that a terrorist attack had taken place in the French capital, outdoor advertisers including JCDecaux, began to rally for the public’s support of the weekly satirical magazine, Charlie Hebdo, after twelve of its employees were killed by masked gunmen.
JCDecaux were founded in 1964 in Lyon, France by Jean-Claude Decaux and J. P. Singh Pannu. Over its fifty years of existence, the company has grown to become the largest outdoor advertiser in the world. Their message soon resonated across the world, with many welcoming the widespread demonstration of compassion.