Sky Show There’s Always Something On…Whatever the Weather

Sky launched a unique, dynamic digital out-of-home winter campaign to help promote its Sky+ app, Sky Channels, plus their Catch-Up TV and Series Link features.

Planned by Rapport and brought to life by Grand Visual, “The Sky Difference” integrated live Met-Office data in a real-time, location-based campaign that encourages customers to have a cosy night in with Sky, whatever the weather.

Paul McCormack, Business Director at Rapport, said:

“The use of real-time data allowed us to plan a campaign that informs television viewers of the latest offerings from Sky, ranging from new episodes of their favourite series, to developments in its range of mobile apps.

The dynamism of this campaign reflects how the technology used in modern out-of-home activations has no real boundaries. As an agency, we embody this approach in everything that we do, and endeavour to become a key part of as many awe-inspiring outdoor feats as possible.”

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