Following the launch of the Motion screens at Waterloo and Liverpool Street stations, JCDecaux has announced the next step in its digital rail expansion by unveiling the first ever 80 state-of-the-art digital screens at London’s St. Pancras International Station.
The investment will provide advertisers with premium digital Out-of-Home opportunities in key locations throughout the station’s spectacular high-end retail space, seeking to enhance the passenger experience as they enable advertisers to reach highly-affluent and connected audiences with dynamic digital content.
The news comes after the outdoor advertiser scooped up the award for the world’s “Best Original Digital Billboard” at the 2014 DailyDOOH Gala Awards. The digital locations are strategically situated in close proximity to high-end retailers and will complement the two Transvision large-format digital landscape screens that are positioned either side of the departures board.
Spencer Berwin, Managing Director – Sales at JCDecaux, said:
2014 has been a big year for JCDecaux’s digital investment and we are delighted to unveil these new state-of-the-art 80” screens which will set the benchmark for future investment in our “Channel 6” portfolio. I am pleased that we are launching these screens at St. Pancras – a one of a kind rail station that has a unique high-end retail offer that attracts a particularly elite audience in the heart of the capital.
Wendy Spinks, Commercial Director at HS1 Ltd, owners of St. Pancras International, said:
We are delighted that JCDecaux has chosen to launch at St. Pancras, which receives close to 50 million visitors each year. Our successful partnership with JCDecaux marks the latest stage of our drive to bring the best technology to this famous Victorian station.