Sky is the official launch partner for Central Networks, a series of handpicked, high impact Out of Home backlight 48 sheet networks developed by Signature Outdoor to offer advertisers premium audiences across Birmingham.
Alasdair Weddell, Media Planning Controller at Sky, explained:
“Birmingham is a key location for us and Signature Outdoor’s Central Networks allow us to access premium audiences whilst continuing to deliver city-wide visibility. It’s great to see innovation and investment across traditional formats working alongside digital to deliver a very strong proposition for Sky in Birmingham.”
Signature Outdoor has developed three Central Networks – Core, Commuter and Cover – to enable advertisers to reach premium audiences through targeted citywide coverage over set two-week periods.
James Harrison, Sales Director at Signature Outdoor said:
“The launch of Central Networks is a major development for us and the first in a series of innovations we have planned for 2015. The combination of digital innovation and our strong backlight portfolio provides a unique opportunity for advertisers to cover Birmingham.”