Sky Sports Mark Transfer Deadline Day with Dynamic OOH Content

Rapport joined forces with Sky to bring football fans across the UK the latest transfer news, with dynamic content across National Transvision screens and Sky Sports branded copy across Digital 6-sheets throughout shopping malls, as well as rail and Underground stations.

The January transfer deadline day is hailed as one of the most important days in the sporting calendar for football fans, and as the drama draws to a close at 11pm on Monday 2nd February, screens will remain updated with the biggest transfer news and last-minute deals from across the footballing world.

Kat Sperring, Account Director at Rapport, commented:

“The use of dynamic content enabled us to reach out to football fans across the UK, on a day where most followers of the sport are tuning in to Sky Sports or refreshing their mobiles for the latest deals and transfer gossip.

We are gradually seeing more and more applications of this technology as digital out-of-home becomes an increasingly prominent part of outdoor advertising. As an agency, we always look forward to collaborating with our clients on projects such as these.”

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