Capital FM is streaming tracks played on the breakfast, mid-morning and drive-time shows on digital Outdoor Plus billboards, to persuade commuters and workers to switch over to the station.
The ads give real-time updates on every song played during what are the busiest times on London’s roads, with the highest dwell times. Song information is relayed from Capital to fourteen Outdoor Plus sites throughout the capital, including the Euston Road Underpass and Vauxhall Cross.
CrowdScreen-enabled live feeds will track songs played during the Capital Breakfast Show with Dave Berry and Lisa Snowdon, mid-mornings with Pandora and Drivetime with Greg Burns.
Max Buckland, the Head of Marketing for Capital, said:
Capital’s traffic and travel data supports our view that Outdoor Plus has the best coverage across the busiest traffic hotspots in London. Capital plays the biggest and best hits, 24 hours a day, seven days a week, and with this campaign we can ensure commuters don’t miss out on their favourite music.
Jonathan Lewis, the Managing Director of Outdoor Plus, said:
Our digital offering is the most advanced in the market. This innovative campaign from Capital is a showcase for how brands can use digital out of home in a clever way to create truly engaging advertising.
Source: Outdoor Media Centre