Rapport teamed up with Suzuki to deliver the latest outdoor campaign for their Swift model. The campaign included a strong focus on large national roadside formats, continuing the OOH connection between the Japanese car manufacturer and prospective customers.
Route was utilised to highlight and select the best-performing panels for the audiences identified, and in turn, this helped drive visits to Suzuki dealerships. The research tool also enabled Suzuki to take advantage of the efficiencies from buying using audience numbers, as opposed to simply buying panel numbers.
Liam Cavanagh, Account Manager at Rapport, said:
“As an agency, we always look forward to collaborating with our clients on projects such as these. We embody this professional approach in everything that we do, and endeavour to build and extend on our Rewarding Connections message.