Showcasing their amazing new technology and format, Verifone Media have launched a self-branded campaign called ‘#HelloGEO’ on their DigitalTops. The two month campaign will run in 39 separate geo-zones across London’s Zones 1-3, and the creative will say ‘Hello’ to the specific area that the screens are running through. Some of the geo-fenced zones are as localised as being down to the street the cab is driving on, or the landmark it is riding by; e.g. Oxford Street, Bond Street, Big Ben or Buckingham Palace. Each zone will have day-parted creatives: saying Good morning, Good afternoon and Good evening.
The campaign will run over two months, on all of the DigitalTops across the Verifone Media network. The aim is to fully showcase the incredible flexibility that the DigitalTops serve on geo-targeting, and day-part messaging for potential clients.
Not only does the campaign demonstrate the technological brilliance of the format, the top quality of the LCD screens, and the simplicity of the reporting; but it’s also a fun way for media folk and consumers alike to get involved as well, as the hashtag #HelloGEO means that any cabs spotted across the 39 zones can be photographed & put up on social media platforms such as Twitter & Instagram.
Lucy Couillaud, Marketing Manager at Verifone Media, commented on the campaign:
“The team here is really proud to be bringing this integrated targeted campaign onto the streets of London, which highlights the flexibility of the technology. We are really interested to see what the campaign delivers, and look forward to reporting our findings on the number of plays at this level of targeting and day-parting, back to the market. It’s truly enjoyable being at a company that is so focused on the future of taxi.”
Verifone Media has always prided itself on providing targeted campaigns on behalf of clients, recognising that the demographics of London and the UK are rich and varied, and need to be spoken to at the right time in the right way, to achieve maximum impact. This London-exclusive campaign perfectly demonstrates that Verifone Media is taking a future-facing approach to the media landscape.
Live campaign and post-campaign support, including photographic reports, posting reports and digital performance monitoring, will be reported back to the market post campaign, solidifying the proposition to brands and planners alike.
Watch this space for post campaign insights.