The Lindor Bliss Taxi launched earlier this year by Katherine Jenkins has redefined the experience of traveling in the iconic London taxi. The partnership between Verifone Media and Lindt has seen a remarkable media first grace the streets of London since its launch in February.
Together, they have completely reconstructed the inside of a taxi to create a sumptuous and cosy environment ,where lucky passengers are taken away from the hustle and bustle of London life, journeying in a cocoon of luxury.
The finest materials were used to bring Lindor’s ‘Moment of Bliss’ proposition to the forefront of the consumer experience. As well as presenting the perfect opportunity to travel in style, passengers were prompted to enjoy complimentary Lindor truffles, with dedicated messages on the digital screen inside the taxi.
The driver completed the journey by treating the passenger to a promotional receipt to redeem at participating stores.